Brand Manager - Alcohol / Soft Drinks

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Brand Manager - Alcohol / Soft Drinks

  • Location

    Manchester, Greater Manchester

  • Sector:


  • Job Type:


  • Salary:

    £30000.00 - £35000.00 per annum

  • Contact:

    Alex Drury

  • Contact email:


  • Job Ref:


  • Published:

    about 3 years ago

  • Expiry Date:


  • Startdate:


Our client is a leading independent UK supplier of spirits and wines, they specialise in providing a complete category solutions. With an extensive portfolio of own label lines including soft drinks and none alcoholic drinks our client is a true market leader.

The Brand Manager is a key supporting function to the Marketing Manager. The Brand Manager is responsible for the planning and commercial delivery own brands across all alcoholic, and non-alcoholic drinks.

The Brand Manager will support the brand and innovation agenda by championing consumer and insight-led planning, bringing brands and innovation to life, and will enhance their profile through stakeholder management and activation campaigns.

The Role

  • Create and implement brand plans by utilising an insight-led approach (external and etc)
  • Defining how brands can 'win' commercially
  • Implement integrated brand communications
  • Bring brands to life by creating compelling stories and campaigns that maximise return on investment
  • Managing New Product Development from implementing tasks in the innovation pipeline to creating product briefs, before moving on to a successful product launch
  • Working with the Marketing Manager to effectively manage the Brand Marketing budget by creating accurate product costings and concise operational, and technical briefs
  • Measuring and reporting on brand Key Performance Indicator's and financial performance
  • Managing the brand profile through external presentations to customers and communication at internal sales meetings


  • Product development and innovation experience
  • Strong creative and brand development skills
  • A minimum of 3 years' experience in an FMCG environment (preferably in the drinks industry)
  • Demonstrable track record of delivering and achieving results
  • Strong Project Management skills
  • Computer Literacy - Word, Excel, PowerPoint and email
  • Demonstrable financial, analytical, and commercial experience
  • Strong interpersonal and communication skills
  • Demonstrable experience of conducting consumer research
  • Demonstrable experience of building relationships with multiple key stakeholders


  • A knowledge of the drinks market/ industry
  • Brand and/or retail sales experience
  • Experience of using a Business Intelligence system such as SAP, Kantar, Nielsen etc
  • Can apply zero-based budgeting methods to out of plan activities

To apply, please send a copy of your CV and a covering letter or, alternatively, submit your application via the link below.

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