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How to Stand Out in a Competitive Job Market

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How to Stand Out in a Competitive Job Market

The job market is more competitive than ever. With businesses refining their hiring strategies and candidates bringing increasingly diverse experience to the table, standing out from the crowd is essential, whether you're applying for your first role, looking for your next challenge, or changing industries altogether.

At NMS Recruit, we speak to candidates and clients every day across sectors like Sales, Finance, IT, Commercial, and more. Here’s what we’ve learned about how jobseekers can gain the edge in today’s fast-paced market.

1. Personal Brand

You might think of branding as something only companies do, but in today’s digital world, your personal brand matters and it starts with your CV and online presence.

  • CV first: Keep it concise, tailored to each role, and focused on outcomes. Did your work lead to new business or improved processes? Prove it.

  • LinkedIn presence: Make sure your profile is complete and reflects the same strengths your CV does. Use a professional photo, a clear headline, and include recommendations if you can.

  • Digital footprint: Be aware that employers often search for candidates online. Make sure your social media reflects the professional image you want to project.

2. Tailor Every Application

In a competitive market, generic won’t cut it. Each job application should be tailored to the specific company and role.

  • Highlight the skills and experience the job ad mentions.

  • Mirror the language the employer uses.

  • Show that you’ve done your research on the company, e.g. mention recent news, their values, or what excites you about the role.

A well-targeted cover letter and a bespoke CV will always stand out over a “one-size-fits-all” approach.

3. Upskill and Stay Relevant

Industries evolve quickly, especially in areas like IT, Telecoms, and Finance, where new tools and regulations emerge constantly.

  • Take short online courses to build new skills (think Excel, coding, AI tools, or sector-specific training).

  • Stay informed with relevant blogs, podcasts, or industry newsletters.

  • Use down-time between jobs to gain a qualification or certification.

A candidate who’s always learning is incredibly appealing to employers, even if they’re not the most experienced on paper.

4. Prepare for Interviews

Interviews are still one of the biggest make-or-break moments in the hiring process. Being confident, clear, and well-prepared gives you an advantage.

  • Practice common interview questions and prepare real examples to back up your answers.

  • Research the company and ask smart, specific questions about their work.

  • Show enthusiasm! Not just for the role, but for the organisation and its values.

Don’t forget the basics: arrive on time (or log in early), dress appropriately, and follow up with a thank-you email afterwards.

5. Build Your Network

Referrals and personal recommendations are still one of the most effective ways to land a job, especially in sectors like Sales and Commercial, where relationships matter.

  • Attend networking events, webinars, or industry meetups (many are free).

  • Engage with industry professionals on LinkedIn. Like and comment on posts, or message someone whose role you admire.

  • Use recruiters (like us!) who have strong relationships with employers and can advocate on your behalf.

Your next opportunity could come from a conversation, not a job ad.

6. What Makes You Different

Whether it’s your sector knowledge, your creative problem-solving, or your ability to hit the ground running, know your value and own it.

What do former colleagues or managers always praise you for?
What makes you a great team member?
Why are you passionate about your work?

You don’t need to be the loudest or most experienced person in the room, but you do need to clearly communicate what makes you the right person for this role.

Final Thoughts

Standing out in a competitive market isabout preparation and effort. By understanding what employers are looking for and positioning yourself with purpose, you can go from just “another application” tothe one to watch.

Need help standing out? At NMS Recruit, we work closely with candidates to understand their strengths and match them with roles where they can thrive. 

Whether you’re looking for a new opportunity or just want advice on your next move, we’re here to support you.